A delegation from Haiti, headed by Minister of Tourism Luz Kurta Cassandra François, is presently in Spain to take part in the international tourism fair that will be held in Madrid from January 24 to 28, 2024. After more than a decade apart from this tourism event, Haitian tourism officials are using this activity to find possible investors.
In fact, despite the challenging sociopolitical circumstances, the Minister of Tourism uses this platform to market the nation in a unique way. She plans to utilize her trip to Madrid to suggest Haiti as “The soul of the Caribbean” to the global directory of tourist attractions, with a focus on the North tourist pole.
Luz Cassandra Kurta François had a packed itinerary when he left Haiti. She is scheduled to speak at press conferences and appear in Spanish media outlets such as The Diplomat, the international agency EFE.u., and the TVE channel in Madrid, Spain. According to a note, she will also meet with marketing firms, cruise lines, and representatives of the World Tourism Organization (UNWTO) during the show. Her goal is to capitalize on investment opportunities in the nation that are necessary to boost tourism activities despite the current crisis.
Through its Ministry of tourist, Haiti is participating in this worldwide tourist fair and has set up a stand where travelers from all over the world can purchase the highlights of its tourism offerings. The Inter-American Development Bank-financed area is also utilized to stay in touch with the media during the Madrid tourism exhibition with the official resumption of tourism-related operations in Haiti.
The Haitian Minister of Tourism said, “The country still relies on tourism (all types of tourism), particularly from a multidestination with other countries in the northern region of Haiti more stable at the moment,” into a few journalists’ microphones. Like any other nation, we undoubtedly face challenges, but we think that wealth and progress may come from tourism, and the government is working to bring stability and security back to the entire nation.
It is important to keep in mind that the nation has not engaged in this activity in over a decade. With this additional involvement, the Ministry of Tourism team hopes to send a clear message to visitors from abroad that the nation is still a fully fledged Caribbean tourist destination.